Would you be ready for this in 2021?
There are a few solid reasons why the retail boom stands to continue too, as golf remains an ideal social distancing activity and new players are entering the game in strong numbers. The combination of avid golfers looking to take their game to the next level and new players looking to get properly outfitted in a game they are finding to be a fun addition to a healthy lifestyle created a perfect environment for sales. However, there is also a good chance that if you are a golf course operator, you didn’t participate in this record sales experience. You likely didn’t experience this same year over year phenomenon because you don’t have a strong online retail strategy. There was already an annual growth rate in online retail purchases, but this year expedited that shift in consumer behavior with a dramatic spike in online sales.
Are you ready to join the game where more and more retail purchases are happening in an online environment? Amazon may be the largest example of online retail success, but there are countless others. You want the good news? Your members and customers feel like your property is a part of their family and lifestyle. They have bonded with your staff members, creating relationships with incredible value and they are proud to wear your logo, get fitted by your team for the latest in equipment innovation, and support your property by purchasing directly from your retail shop.