Open position

Senior Marketing Coordinator

Role overview

Department

Marketing

Location

Canada

Work style

Remote

Employment

Full-time, permanent

Experience

3–5+ years

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Job Description

We’re hiring a Senior Marketing Coordinator to support the full marketing function of a growing B2B software company serving the golf and hospitality industry.

This is a senior-level execution role with meaningful input into how campaigns are built. You will help drive lead generation, brand awareness, and sales pipeline across the full funnel—from cold outreach and content to warm nurture and conversion—by executing campaigns, producing content, and contributing ideas that keep our marketing sharp and effective.

Direction and strategy will come from senior leadership, but we expect you to bring experience, perspective, and initiative to the work. You will collaborate on what needs to be done and then drive how it is delivered with a high level of independence and quality.

You will also support client-related marketing requests as part of TEI’s expanding service offering.

Benefits

  • Flexible health spending account covering vision care, dental care, and extended health care.
  • GTA-based company events to foster team connection.
  • Company-provided laptop.

About Total e Integrated

Total e Integrated builds the all-in-one ERP, CRM, and POS platform that runs golf clubs and courses—from tee sheets and Food & Beverage to member billing and back-office operations, all in one system.

TEI serves golf and hospitality operators across North America and is entering its next growth phase. Marketing plays a direct role in how that growth happens.

What You’ll Be Responsible For

Campaign Ideation & Execution

Collaborate with leadership to develop and execute B2B campaigns across the full funnel. You will contribute to campaign ideation, own execution end-to-end, and track results across both cold and warm motions.

  • Support cold outreach through content, sequences, and assets that help sales open and advance conversations.
  • Create warm nurture and lifecycle campaigns, including email sequences, retargeting assets, and re-engagement content.
  • Execute organic social and content campaigns across LinkedIn and other relevant platforms.
  • Develop product, feature, and industry-moment campaigns that drive awareness and interest.

Content Production & AI-Powered Creative

  • Write copy for emails, social posts, advertisements, and landing pages.
  • Create AI-generated image and video assets for campaigns and social media.
  • Repurpose case studies, product updates, and articles into platform-ready content.
  • Produce graphic design outputs using Canva and Adobe tools while maintaining brand standards.

Sales Support

Produce collateral, email sequences, and campaign assets that support the sales team and help shorten the sales cycle. This includes client-facing materials, sales decks, case studies, and supporting assets for outbound efforts.

Marketing Coordination & Operations

  • Maintain and execute content calendars and campaign schedules across platforms.
  • Coordinate and fulfil incoming marketing requests, prioritizing work aligned with lead generation and sales objectives.
  • Track campaign performance and surface insights to inform future decisions.

First 90 Days

  • Become fluent in TEI’s product, buyers, and current marketing channels.
  • Establish a consistent, high-quality content cadence across core channels.
  • Show a measurable increase in output—more work shipped, faster, without reducing quality.

What We’re Looking For

Experience & Background

  • 3–5+ years of experience in a marketing coordination, marketing specialist, or similar role.
  • Demonstrated B2B marketing experience, ideally in a software, SaaS, or technology environment.
  • Proven ability to contribute to campaign planning and take full ownership of execution.
  • Experience working in a small or lean marketing team where you managed multiple responsibilities.
  • A portfolio or examples of campaigns, content, or creative work you have produced.
  • Full-funnel fluency and an understanding of how awareness, capture, nurture, and conversion connect.
  • Experience producing conversion-focused emails, landing pages, and advertisements.

Core Skills

  • Strong writing ability across social, email, advertising, and long-form content.
  • Ability to ideate, structure, and execute multi-asset campaigns from concept to delivery.
  • Proficiency in Canva; familiarity with Adobe Creative Suite is an asset.
  • Comfort working with email platforms, CMS tools, and social scheduling tools.
  • Familiarity with CRM or marketing automation tools such as Instantly, Airtable, Constant Contact, Mailchimp, or Pipedrive.
  • Basic understanding of SEO, conversion-focused content, and lead generation principles.
  • Proficiency with AI writing tools such as Claude and ChatGPT, supported by strong editorial judgment.
  • Experience with AI image and video generation tools is preferred.

Mindset & Work Style

  • Collaborative and able to contribute ideas constructively while working with leadership and peers.
  • Execution-focused and capable of producing polished, publish-ready work.
  • Curious about changes in marketing, particularly AI, and willing to apply new approaches.
  • Organized, reliable, and able to manage multiple priorities and deadlines.
  • Comfortable operating independently while remaining aligned with defined priorities and systems.

Nice to Have

  • SaaS or vertical software marketing experience, including ERP or CRM platforms.
  • Familiarity with golf, hospitality, club management, or recreation industries.
  • Experience owning marketing execution end-to-end in a lean or growing team.
  • Marketing automation experience.

Why Join Us

  • Work in the golf and hospitality industry, where marketing has a genuine impact on business growth.
  • Contribute ideas and perspective rather than simply completing a task list.
  • Work with a modern marketing approach that actively uses AI, automation, and structured systems.
  • Work remotely with a balance of collaborative meetings and focused independent work.

What Success Looks Like

  • Campaigns are executed on time, on brand, and contribute to measurable pipeline activity.
  • Your ideas contribute to how campaigns and content are approached.
  • You drive measurable engagement, traffic, and leads.
  • You operate with confidence and independence, and leadership trusts your execution decisions.
  • You actively use AI tools to produce better work faster and share what you are learning with the team.

How to Apply

Please include:

  • Your resume and a brief cover note.
  • A portfolio or examples of campaigns or content you have produced.
  • Optional but encouraged: an example of how you have used AI tools to produce or scale marketing output. Video format is encouraged.

Apply Now

Apply for Senior Marketing Coordinator.

Please submit your resume, a brief cover note, and examples of campaigns or marketing content you have produced. An example showing how you have used AI to produce or scale marketing output is optional but encouraged.