TEI’s contact filters let operators segment customers by what they have or have NOT done—purchases, spend levels, visits, categories, behaviors—to create precise, targeted Black Friday offers. This drives higher conversions, personalized promotions, and revenue lift by sending the right offer to the right golfer at exactly the right time.
1. Brand-Loyalty Microbursts
Filter: Bought Titleist (in last 24 months) and have spent more than $500 in retail during that period
Offer: “Titleist Loyalist Early Access Sale – 3 Hours Only.”
Why it works: Rewards recency drop-offs and reignites dormant high-affinity customers with urgency.
2. High-Spend VIP “Private Store” Experience
Filter: Retail spend ≥ $1,000 YTD.
Offer: “VIP-Only After-Hours Black Friday Shop — 40%-60% Off Storewide.”
Why it works: Makes selected customers feel exclusive, driving massive average ticket sizes.
3. Cross-Category Conversion Deals
Filter: Green fees ≥ $3,000 but range spend < $200.
Offer: “Black Friday Range Pass Trial – 25% Off for Players Who Haven’t Used the Range.”
Why it works: Turns high-value play volume into new recurring revenue.
4. Weather-Proof Simulator Upsell
Filter: Played 15+ rounds but zero winter simulator bookings last year.
Offer: “Exclusive Black Friday Sim Starter Pack – 3 Sessions for the Price of 1.”
Why it works: Captures indoor revenue from golfers who normally go dormant.
5. Lesson Activation
Filter: Played less than 10 rounds AND played at least 1 weekend prime round of golf
Offer: “Black Friday Coaching Refresh Pack: Buy 2 Lessons, Get 1 Free.”
Why: Captures customers who have the highest likelihood of desiring game improvement skills to allow them to play more frequently
6. Range-Only Customers
Filter: Range spend >$500, green fee spend <$200.
Offer: “Black Friday On-Course Experience: 50% off Your First Round.”
Why: Converts practice junkies into course revenue.
7. Cart Plan Upsell
Filter: Played 20+ rounds, but spent less than $100 in cart fees
Offer: “Black Friday Cart Plan Upgrade + Free Guest Fee Coupon.”
Why: Converts repeat pattern into recurring annual revenue.
8. Social/Restaurant Segmentation
Filter: $500+ restaurant spend, < $150 retail spend.
Offer: “Dining Member Exclusive: 25% Off Golf Shop Orders Friday Only.”
Why: Converts F&B loyalty into retail activity.
9. Juniors/Parents Segment
Filter: Juniors who attended a junior camps.
Offer: “Junior Golf Black Friday Pack — Shirts + Balls + 2 Lessons.”
Why: Kids = high gift volume. Parents will buy bundles.
