Even if your operation doesn’t have a large retail component, you can still take advantage of Black Friday. Companies in the Tourism and Hospitality industries such as airlines and hotels have been taking advantage of the shopping craze for years because consumers are willing to purchase “experiences” on Black Friday. The “Experience Gift” is increasingly an attractive purchase because of our national affluence, translating into less expensive gift giving and more experiential gift giving. Researchers at San Francisco State University showed people “enjoy greater well-being" from life experiences and consider them to be a better use of money. Researchers also found that overall happiness with material and experiential purchases is approximately equal at the time of receipt, but the overall satisfaction with material things bought goes down over time, whereas satisfaction with the experiences they had actually increased – so take advantage and sell your amazing experience this Black Friday!