5 Social Media Tips to Better Reach Millennials

In an environment of constant technological change and evolution, it feels impossible to stay current with social media strategies.  As soon as you figure out how Facebook/Twitter/Instagram displays content, they change their internal processes and you lose effectiveness and the ability to reach your targeted audiences.  With so many social media platforms making the rounds and millennial numbers increasing on the course, golf club operators have to rethink their social media techniques. If you’re executing an active social media distribution strategy,  knowing a few social media secrets can really help you raise the level of  your social media game and  increase efficiency, effectiveness and engagement. 

There are a lot of social media platforms everywhere. Snapchat, Clubhouse, Tik Tok, Instagram, Twitter and more.  Since you probably can’t do them all, knowing which platforms work the best for you is the beginning. Know which platforms will give you best the reach to your target demographic. Having a Facebook and LinkedIn account should be the top two platforms to target. Instagram comes in third to attract the millennial crowds and to show off the beautiful images and videos available to promote the natural beauty of your property. Other than these social media platforms, Twitter comes in handy when you have to make quick announcements, but the same can be achieved on Facebook and Instagram as well. 

Here are  a few easy social media tips  that you might not know about!

Pinterest is your secret weapon

When you search something on Google, one of the links on the first page is from Pinterest. The links you add to Pinterest have a way of being noticed by organic search and it redirects the user to your site. The right SEO helps Pinterest get your image and link on the top pf the search results page.   This includes social media updates, content or blog updates on your website, or announcements of an event added to your website, just add the image and link as a pin and see the magic unfold. Just remember that it won’t happen overnight and it won’t happen in millions, but keep checking your google analytics and you will  begin to see your rising website visits and traffic overall.

Hashtag Game

Hashtags are capable on every social platform. Literally every social media platform makes it easier for your post to get better visibility if it has the trending hashtags. There are several apps dedicated to hashtags but we suggest you go the old school way and look it up on google or even google trends. Let us tell you a hashtag tip;  never get into the routine of using the high-ranking hashtags, go for the middle and low-ranking hashtags as well. You never know who will come knocking just because your Hashtag game was strong. 

Trending it up

Know what is trending on that particular day on different platforms, and then plan accordingly. Also know what trends work for the club. For example, there is nothing you can post on National Bobble Head Day, but if its National Beer Day, you can always offer a discount on craft beer or a fabulous recipe courtesy the restaurant chef of apple pie on International Apple Pie Day. You have to work towards being a part of the narrative and then let the social media platforms  be your point of leverage to increase visibility and awareness. 

Insights FTW

Just likes, shares and comments don’t define the success of your update. It is the ratio of people the post reached versus the people who reacted to it. From LinkedIn to Facebook to Instagram, all platforms give you insights into your posts. The insights are details and help you understand which post is working for you and which is not. That is how you design your content calendar. The topics which work should be written about more and the ones which got you lukewarm response can be forgotten about.  If you aren’t performing some analysis on the content that works and the content that fails to result in engagement, you’re missing an opportunity to elevate your effectiveness.

Timing is everything

Do you think you can just post at anytime during the day and it won’t affect your likes or follows? The data and results indicate that there are times of the day that significantly improve your social media effectiveness.  This is slightly different for the different platforms as well, so one size definitely does not fit all.  Even your location makes a difference as well. For North America, USA and Canada to be specific, the best time to post varies for all social media platforms. The best time to post on Instagram is between 10:00 am-11:00 am. For Facebook, the highest traffic comes between noon and 3 pm, so post around 11 and your post will be on their homepage when they login. The best time to post on LinkedIn is between 8:00 am to 11:00 am, but the earlier the better.