Are You Prepared for Black Friday in 2021?
Rati Agrawal
/ Categories: All, Blog, Solutions

Are You Prepared for Black Friday in 2021?

Your sales will triple with these tips!

If you think Black Friday is far away and you have a lot of time to plan around it, we notice a significant revenue increase from our clients that plan and execute in advance.  In E-commerce there is something called Black Friday Marketing, which is dedicated to just planning around that one single day, Black Friday. While tech and appliance companies target ‘Cyber Monday’, Golf Clubs and retailers have to make the most of the Back Friday. Finder.com found out that about $4.6 Billion will be spent on 26th November 2021 so why not make sure you are ahead of this enormous sales opportunity that happens only once a year.

With less than 60 days to plan and execute a Black Friday strategy, do you think your business is positioned to take advantage of the shopping frenzy? If you operate a private golf club, resort or HOA/POA community you may not think Black Friday can have much of an impact on your business – but it absolutely can be impactful if you have a prepared approach and the right communication strategy.


In recent years, the surge in online shopping has made it easier for any business to take advantage of Black Friday. In fact, the online retail experience in 2020 has been unprecedented and 2021 will be no different. Yet, despite our experiences last year with COVID, there are still those who remain unprepared for online sales. Furthermore, our surveys suggest that consumers are desiring to do their shopping with businesses that are familiar, that are trustworthy, and brands that they enjoy a preexisting relationship with to make sure they feel their dollars are giving them a good value while supporting businesses they feel connected to in their personal lives.
 

Even if your operation doesn’t have a large retail component, you can still take advantage of Black Friday. Companies in the Tourism and Hospitality industries such as airlines and hotels have been taking advantage of the shopping craze for years because consumers are willing to purchase “experiences” on Black Friday. The “Experience Gift” is increasingly an attractive purchase because of our national affluence, translating into less expensive gift giving and more experiential gift giving. Researchers at San Francisco State University showed people “enjoy greater well-being" from life experiences and consider them to be a better use of money. Researchers also found that overall happiness with material and experiential purchases is approximately equal at the time of receipt, but the overall satisfaction with material things bought goes down over time, whereas satisfaction with the experiences they had actually increased – so take advantage and sell your amazing experience this Black Friday!

Here are some ideas to promote your Black Friday Sales

Gift Cards

Membership Renewals

Membership/Loyalty Cards

Trial Memberships

Rounds Packages- Traditional Foursomes

3-5 Round Packages

Reciprocal Packages with another Club in your area

Electric Cart Rental Packages

Stay and Play Packages (if you have lodging)

On Course Instructional Play Packages

With the weather changing and summer bidding adieu, and with the off season in sight Black Friday presents an excellent opportunity to get those new members through the door by offering great prices and incentives. Don’t wait until November to construct your marketing plan.

Utilize your technology partner’s ecommerce module and CRM & marketing software to generate sales for your business this Black Friday. By automatically linking sales to the customer account, you can make hundreds of sales without any administrative back-office work to worry about!

Interested in learning more about how Total e Integrated can help you generate greater sales over the holiday season? - Connect with me at lance@totaleintegrated.com

 

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