Father's Day Special: Marketing Strategies to Ace the Day

Mother's Day has come and gone, and hopefully you've seen an uptick in revenue with demand for golf remaining strong so far in 2021. Shoppers were expected to spend around $28.09 billion for Mother's Day, equivalent to over $221 per person (CNBC, 2021) Father’s Day is this weekend and you have a few more days of time to prepare for it. According to Wave3, 2021, Father’s Day spending will top $20 billion in 2021. 

As hospitality and club industry operators, you're well situated to capitalize on Father's Day. Plus, fresh on the heels of Mother's Day, your audience will be on the hunt for Father's Day gifts as it quickly approaches on June 20th. Get your brand front and center with these great marketing ideas:

GIFT CARDS

Social media and email distribution is a great place to start a gift card campaign for Father’s Day.  Every member of your community is likely searching for interesting gift ideas to make their father, grandfather or husband happy.  Creating an opportunity for members of the club, or residents of the community, to purchase a gift card is extremely popular as a solution for the Dad that can be tough to find the perfect gift for on Fathers Day.  Setting up an ecommerce link directly from your email or social media campaign can also expedite and improve the purchasing experience and increase the speed of delivery.

DINNER NOT BRUNCH

Unlike Mother’s Day where brunch is the name of the game, Fathers are generally more interested in dinner with 67% choosing an evening meal rather than lunch, brunch or breakfast. Create a fun Father’s Day inspired menu of drinks and dishes and be sure to offer something to make your business stand out – perhaps a live band or surprise gift included with each meal.

GIVEAWAYS

Dads typically prefer sports and hobby related gifts for Father’s Day, luckily as an organization in the club industry you have plenty of sport and hobby related products to offer. Perhaps run a giveaway for a free round of golf, or a golf gear package that each dad attendee has an opportunity to win. Better yet, if you require them to submit their contact details you’ve just captured their data for future marketing.

LESSONS

Father’s Day is primarily about spoiling your father, but it’s also one of those holidays which promote spending time with family. Leverage the family-centric mindset and offer Father-Son/ Father-Daughter lessons for any amenities you have on offer: golf, tennis, swimming, etc. It’s a great opportunity to encourage the family to try the amenities and they will remember your facilities fondly as a “family-bonding” moment.

KIDS

For the dad with younger children, they may see Father’s Day as an opportunity to have a break from their kids. Your facility could help facilitate that desire by creating a special “kid’s area” to keep them entertained with games and activities while Dad’s out doing his own thing. 

We hope this blog has given you some inspiration for your upcoming Father’s Day promotions – if you didn’t have an overly successful Mother’s Day, show your marketing muscle for Father’s Day on June 20thwith these great tips. If you have any suggestions or ideas, please let us know. 

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About Total e Integrated

Total e Integrated is a leading provider of end-to-end business management solutions for recreation, retail, hospitality and community organizations. For over 20 years Total e Integrated has helped organizations to integrate departments, automate marketing, streamline operations and boost revenues with our innovative solutions and expert consulting services team.

Lance Merrihew
707-779-2592

Lance@totaleintegrated.com

www.totaleintegrated.com