What is Responsive Design and Why Does My Site Need It?

Technology is ever changing, and so too are the screen sizes. From the mobile devices we carry in our pocket to the big screens we watch snuggled on the couch.

Responsive web design is essentially the layout of a website that ensures that any page looks great no matter the size of screen you view it on.  Elements on your website will auto adjust to the variable screen sizes.

Using responsive web design will improve user experience, give you an efficient website, put you closer to the top of Google search results and save your business money in the long run.

The latest studies on mobile marketing found that 51% of users are spending more time on their mobile devices and less time on their computers. That means your customers are looking at your website or booking their tee time on the various screen sizes of all the mobile devices on the market. Mobile users are also used to the way a screen behaves. Users will enjoy a much more fluid experience when they don’t have to zoom, pinch, or fiddle with the web pages and instead have it auto adjust as they browse. Happier users will improve marketing campaign conversions rates.

Responsive Web Design will save you time, there’s no longer a need to update your website and your mobile version. Having one website also ensures your content is always up to date and consistent.

Search Engine Optimization is a big deal for web traffic. Google will favor mobile–friendly websites over others and prioritizes them for its search algorithms. Putting you and your website ahead of the competition.

The cost savings and increased sales you will get from switching your website to a responsive design will far outweigh the upfront costs for the new development and redesign of your website. You will also be saving money on web maintenance fees by only having to pay for one URL, domain and hosting provider. Having your site responsive will help with marketing and sales conversions making your business more profitable in the long run.

So you might asking yourself, do you really need a responsive website? The simple answer is YES. The trend is simple and will continue to grow, so responsive design will adapt to any future devices and displays that we haven’t even seen yet.

If you think it’s time to upgrade your website or web booking portal to a responsive design please get in touch with me.